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Online Initiative Features Weekly Messages on Cleaning Product Ingredients and Benefits
#DiscoverClean Hashtag to Be Highlighted on ACI’s Social Media Channels
The American Cleaning Institute (ACI) launched its new Discover Clean initiative, which will feature updated insights and information on cleaning products across ACI’s social media channels.
“In the wake of the COVID-19 pandemic, millions of people are using cleaning and hygiene products more than ever,” said Melissa…
May 13, 2020
Ahead of Upcoming Holiday Shopping Season, Research Reflects Americans are Ready to Go Back In-Store, if Proper Cleaning Protocols are In Place
American Cleaning Institute Healthy Returns Program Provides Businesses with Concise Reminders on Cleaning to Keep Customers, Employees Healthy and Safe
Findings from a recent national survey unveils strong consumer confidence in business cleanliness, with two-thirds of Americans (65%) saying businesses are cleaning enough.
The findings from the…
November 16, 2020
ACI and Good Housekeeping’s Second Annual Summit Takes Place October 27
Free, Virtual Event Will Explore the Important Role Cleaning Plays in All Facets of Daily Life
Stay Up to Date on Latest Speaker Updates: https://live.goodhousekeeping.com/discovercleaningsummit
Registration is now open for the second summit hosted by the American Cleaning Institute (ACI) and Good Housekeeping magazine: Discover Cleaning 2021: Cleaning is Caring.
This free, virtual event takes place Wednesday, October 27…
September 28, 2021
Virtual Summit, Held on October 27, Explores the Important Role Cleaning Plays in All Facets of Daily Life
Stay Up to Date on Latest Speaker Updates: https://live.goodhousekeeping.com/discovercleaningsummit
For the second consecutive year, the American Cleaning Institute (ACI) and Good Housekeeping magazine are hosting the joint Discover Cleaning Summit. This year’s summit, Cleaning is Caring, is designed to address the cleaning concerns of today’s time-pressed consumers and highlight the…
August 30, 2021
COVID-19 Cleaning Behavior Findings
Q. What hygiene or cleaning products are you using more now than before the spread of the novel coronavirus or COVID-19?
Total
(N=1,005)
Sept. 2020
(N=1,005)
March 2020
(N=1,005)
Hand sanitizer
72%
72%
59%
Hand soap
60%
62%
69%
Disinfectant wipes
55%
48%
44%
Spray disinfectant
42%
40%
36%
Multi-purpose cleaner
35%
-
-
Toilet or…
March 8, 2021
A new year is a chance for a clean slate and a clean home. Our checklist can help you set a new schedule.
January 13, 2021
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Q. How often, if ever, do you or someone in your household engage in spring cleaning?
78% Every year
8% Every other year
5% Every few years
3% Less often than every few years
7% I never spring clean Q. For which of the following reasons do you not spring clean? (asked among those who never spring clean)
40% My home doesn’t look dirty
39% I’d rather spend my time doing other things
13% I don’t have enough time
7% I don’t…
March 3, 2020
ACI Launches National PSA and Online Resources to Demonstrate Cleaning and Caring Connection
The American Cleaning Institute (ACI) launched Cleaning is CaringTM – a new campaign to communicate the value of cleaning in today’s society as a way to protect one another from the spread of illness and encourage consumers to maintain proper cleaning behaviors adopted during the pandemic.
ACI’s Cleaning is Caring initiative is a reflection of new data that demonstrates a significant…
April 6, 2021
Data: Spring Cleaning Concerns, Priorities and Reasons Why People Don’t Spring Clean; Plus ACI’s Five-Step Plan for Easy Spring Cleaning
2020 ACI National Cleaning Survey Topline Springtime Results:
78% of Households Spring Clean Every Year, Prioritizing Bedrooms, Closets, Kitchens & Family Rooms
78% of Adults Agree that on a Typical Day, They'd Like Their Homes to be Cleaner
Dirtiest Spots: Windows, Floors, Toilets, Shelves…
March 3, 2020
69% of Americans Plan to Spring Clean This Year, Down From 78% in 2020
55% Say They’ve Been Cleaning More Than Usual Due to COVID
Statistics Recap Available Here
There may be less spring cleaning going on in 2021, but that may be due to millions of Americans being stuck at home for months during the pandemic, suggests the latest National Cleaning Survey from the American Cleaning Institute (ACI).
According to an online survey conducted by Ipsos on behalf of ACI, 69% of…
March 8, 2021