The American Cleaning Institute (ACI)

American Cleaning Institute and Good Housekeeping Magazine Host Second Annual Summit – Discover Cleaning 2021: Cleaning is Caring


For the second consecutive year, the American Cleaning Institute (ACI) and Good Housekeeping magazine are hosting the joint Discover Cleaning Summit. This year’s summit, Cleaning is Caring, is designed to address the cleaning concerns of today’s time-pressed consumers and highlight the latest advancements in the world of clean.

As the nation continues to grapple with the coronavirus (COVID-19) pandemic, while also entering into what experts are warning as a difficult cold and flu season this winter, the Discover Cleaning Summit comes at a crucial time to focus on cleaning and hygiene habits directly tied to American’s health. Since the pandemic emerged over a year ago, there has been a documented shift in the perceptions and motivations behind why consumers clean, with cleaning habits now considered as a primary role in caring for the health and safety of loved ones. In fact, a survey conducted by ACI found that 70% of Americans view cleaning as a way to ensure the health and safety of themselves and their families, a significant change from 2018 when only 7% of Americans reported cleaning as a way to prevent the spread of germs and illness.

Consumers, manufacturers, retailers, journalists and anyone interested in cleaning are invited to attend educational and informative discussions between leading industry experts, researchers, community leaders and more. Notable topics and panels include:

  • Caring for Our Health: Cleaning Still Matters
  • Caring for Our Families: Why Cleaning Is a Family Affair
  • Caring for Our Communities: Cleaning Our Way Back to School, Work & Play
  • Caring for Our World: Cleaning for Greener Future

“As the voice of the cleaning products industry, it is our responsibility to not only educate and inform consumers on cleaning and disinfecting protocols, but also lead the conversations that tap into the current mindset and actions of today’s consumers,” said Melissa Hockstad, ACI President & CEO. “Cleaning should no longer be viewed as just a chore or to be taken for granted. As we witnessed during the pandemic, cleaning, hygiene, disinfecting and laundering products and practices are crucial to public health and well-being, showing care for each other and ultimately ensuring a healthy, safe and robust future for us all. We are thrilled to team up again with Good Housekeeping to convene leading experts from health and science to consumer behavior and product innovation.”

“We are honored to partner again this year with the American Cleaning Institute for these informative and essential discussions about the important role cleaning plays in everyday life,” says Carolyn Forte, Good Housekeeping’s Home Appliances & Cleaning Products Director. “Cleaning has taken on a whole new meaning for all of us in the last year or so and Good Housekeeping is happy to have the opportunity to reconfirm what we have always believed, that cleaning is an act of caring. We’re thrilled to be working with ACI to foster these conversations.”

The virtual Summit will be held on Wednesday, October 27 from 1:00 – 4:00 pm ET. Registration for the event will open in September. To learn more, please visit:

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

About Good Housekeeping
Celebrating 136 years, Good Housekeeping ( is a leading lifestyle media brand inspiring a monthly audience of 51+ million readers. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information, and services company. Hearst Magazines’ print and digital assets reach nearly 166 million readers and site visitors each month — 67% of all millennials and 58% of all Gen Z, age 18+ (Source: 2020 comScore Multi-Platform © MRI-Simmons (12-20/S20). With more than 25 brands in the U.S., the company publishes nearly 250 magazine editions and 200 websites around the world. Follow Good Housekeeping on Facebook, Instagram, Twitter, and on Pinterest.