The American Cleaning Institute (ACI)

2020 ACI National Cleaning Survey Results: Spring Cleaning Data


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Q. How often, if ever, do you or someone in your household engage in spring cleaning?

78% Every year
8% Every other year
5% Every few years
3% Less often than every few years
7% I never spring clean 

Q. For which of the following reasons do you not spring clean? 
(asked among those who never spring clean) 

40% My home doesn’t look dirty
39% I’d rather spend my time doing other things
13% I don’t have enough time  
7% I don’t know how to spring clean

Q. Which of the following spaces is your biggest priority when you spring clean? (asked among those who spring clean)

25% Bedrooms
23% Closets
22% Kitchen
18% Family room
9% Bathrooms

Q. Which of the following are the top three dirtiest items in your home right now?

65% Windows
64% Floors
48% Toilets
41% Shelves
32% Kitchen Appliances
28% Sinks
19% Bed linens

Q. How strongly do you agree or disagree with the following statement – on a typical day, my home is not as clean as I would like it to be. 

78% Agree
22% Disagree

The 2020 ACI National Cleaning Survey was conducted by Wakefield Research ( among 1,000 nationally representative U.S. adults, ages 18+, between February 10 and February 18, 2020, using an email invitation and an online survey. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points for the sample.

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

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