The American Cleaning Institute (ACI)

ACI “Discover Clean” Campaign Boosts Consumer Knowledge, Insights on Cleaning Products

Consumer looking at cleaning product ingredients
  • Online Initiative Features Weekly Messages on Cleaning Product Ingredients and Benefits
  • #DiscoverClean Hashtag to Be Highlighted on ACI’s Social Media Channels

The American Cleaning Institute (ACI) launched its new Discover Clean initiative, which will feature updated insights and information on cleaning products across ACI’s social media channels.

“In the wake of the COVID-19 pandemic, millions of people are using cleaning and hygiene products more than ever,” said Melissa Hockstad, ACI President and CEO. “Through ACI’s ‘Discover Clean’ campaign, we want to enhance consumer insights into how products and ingredients work and the safety and science behind product formulation.”

The weekly #DiscoverClean posts will be featured on ACI’s Facebook, Instagram and Twitter channels. This campaign is designed to provide consumers with reliable information and useful tips on soaps, hand sanitizers, fabric care products, cleaning products and disinfectants that they use safely and effectively every single day.

“As an industry, we are committed to creating an environment of understanding,” added Hockstad. “We want to maintain and build confidence in the products people depend on every day to play a vital role in protecting their health and enhancing their overall wellbeing.”

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

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