The American Cleaning Institute (ACI)

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ACI has been conducting surveys on cleaning habits for years. View the results from the last decade. Survey Archive
July 23, 2019
ACI conducted a national survey in 2017 among 1,000 parents and caregivers, half with children under the age of 4, which gathered insights about current laundry safety habits among parents with young children. While highlighting positive behaviors to prevent accidental exposures, the findings also point to a need for further education. Below are the results from the survey: 43% of families with children under the age of four reported that their children can see liquid laundry packets when not…
April 24, 2023
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent. What changes have you made, if any, in your cleaning or laundry routines in the past year? Results: Wash laundry in cold water more frequently (58%) Switch to multi-…
December 6, 2018
Roles and Responsibilities of Cleaning At Home Q. If you have any cleaning disputes in your household, what are they about? 30% Messy spaces 23% Dishes 21% Frequency of cleaning 19% Thoroughness of cleaning 12% Laundry 1% Other 30% I don’t have disputes regarding cleaning in my home Q. Who is responsible for the majority of the household cleaning. 82% of women responded 'me' 54% of men responded 'me' Q. Since the pandemic, how do you view cleaning, disinfecting and…
October 25, 2021
March 28 - April 3, 2021 ACI ‘How to Read a Cleaning Product Label’ Resource Helps Consumers Better Understand Their Cleaning Product Labels The American Cleaning Institute (ACI) is celebrating National Cleaning Week by bringing attention to cleaning product labels with #KnowTheLabel. According to ACI’s latest National Cleaning Survey, 92% of Americans are somewhat or very confident that the cleaning products and fabric care products they use are safe and effective. With consumer confidence…
March 29, 2021
83% of Households Use Wipes at Least Once a Week 92% of Consumers Have Used a Cleaning, Disinfecting or Sanitizing Wipe ACI Showcases Consumer Survey Data at 2021 World of Wipes Conference Cleaning and disinfection practices experienced during the coronavirus pandemic will likely remain for many Americans, 50 percent of whom say they will continue to frequently disinfect high touch surfaces, according to survey data released by the American Cleaning Institute (ACI). Speaking at the World of…
July 14, 2021
Ahead of Upcoming Holiday Shopping Season, Research Reflects Americans are Ready to Go Back In-Store, if Proper Cleaning Protocols are In Place American Cleaning Institute Healthy Returns Program Provides Businesses with Concise Reminders on Cleaning to Keep Customers, Employees Healthy and Safe Findings from a recent national survey unveils strong consumer confidence in business cleanliness, with two-thirds of Americans (65%) saying businesses are cleaning enough. The findings from the…
November 16, 2020
Q. When it comes to storing your cleaning products, please rank the following in order of importance, with the option that you place at the top being the most important. Of all participants in 2023 who use liquid laundry packets 83% say that storage that is safe is the most important aspect when storing cleaning products. 89% say that storage that is easily accessible is the most important aspect when storing cleaning products. 88% say that storage that fits everything you need is the most…
April 24, 2023
Survey Results Q. Approximately how many hours per week, if any, do you typically spend cleaning? 10% Less than one hour 21% 1-2 hours 26% 3-4 hours 15% 5-6 hours 28% 7 hours or more The average number of hours we clean is six, with parents spending 7 hours per week on average.  Q. Which of the following concerns, if any, do you have about cleaning?  38% Preventing illness or allergy symptoms 34% Whether I’m cleaning frequently enough 32% Areas in my home that I should be cleaning 31…
March 11, 2019
ACI Survey Find Americans Detest Bathroom Cleaning the Most - But It's Still the Room We Clean the Most In-depth results available here Washington, D.C. – July 20, 2018 – Which room in American homes gets deep cleaned most often? Which cleaning activity do we dread the most? You might have guessed it – according to the American Cleaning Institute’s 2018 National Cleaning Survey, the answer to both questions is "the bathroom." And, following suit, the one item in our homes that…
March 11, 2019