The American Cleaning Institute (ACI)

ACI Celebrates National Cleaning Week with #KnowTheLabel

  • March 28 - April 3, 2021
  • ACI ‘How to Read a Cleaning Product Label’ Resource Helps Consumers Better Understand Their Cleaning Product Labels

The American Cleaning Institute (ACI) is celebrating National Cleaning Week by bringing attention to cleaning product labels with #KnowTheLabel.

According to ACI’s latest National Cleaning Survey, 92% of Americans are somewhat or very confident that the cleaning products and fabric care products they use are safe and effective.

With consumer confidence so high, it’s not surprising to find that since the start of the pandemic, 72% of Americans feel their knowledge around cleaning has increased. 93% claim disinfecting and killing germs is a top reason to clean.

With so many people increasing their knowledge around cleaning, 37% of Americans say they go to the product label for information they trust related to household cleaning products. Cleaning product labels contain more information than ever before. Whatever you want to know about a product can likely be found either printed on the label or by following a link or QR code to additional details online.

“National Cleaning Week is a time to highlight the important, positive impact cleaning has on the public’s health.” said Melissa Hockstad, ACI President & CEO. “With an emphasis on cleaning products during the pandemic, it’s equally important that consumers know how to use these products safely and effectively.”

ACI recently unveiled a “How to Read a Cleaning Product Label” resource, which breaks down the elements of a cleaning product label into four main categories: directions, caution warnings, ingredients and storage and disposal instructions.

You can find daily #KnowTheLabel posts throughout this week on ACI’s Facebook, Instagram and Twitter feeds.

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

The survey results referenced here are the findings from an Ipsos poll conducted February 16 - 17, 2021 on behalf of the American Cleaning Institute. For the survey, a sample of 1,005 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of plus or minus 3.5 percentage points.

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