The American Cleaning Institute (ACI)

ACI Survey Shows Americans Are Still Wild About Wipes

Wipes Graphic
  • 83% of Households Use Wipes at Least Once a Week
  • 92% of Consumers Have Used a Cleaning, Disinfecting or Sanitizing Wipe
  • ACI Showcases Consumer Survey Data at 2021 World of Wipes Conference

Cleaning and disinfection practices experienced during the coronavirus pandemic will likely remain for many Americans, 50 percent of whom say they will continue to frequently disinfect high touch surfaces, according to survey data released by the American Cleaning Institute (ACI).

Speaking at the World of Wipes International Conference, Brian Sansoni, ACI’s Senior Vice President of Communications, Outreach & Membership, said the results from ACI’s National Cleaning Survey show that 62 percent of respondents plan to continue pandemic-related cleaning behaviors for the health and wellness of others.

“Cleaning is caring,” said Sansoni. “Proper use of cleaning and disinfecting wipes is a part of that process. Millions of Americans will continue to rely on these products as a part of their daily and weekly routines to help keep their households clean and safe.”

The survey, conducted by Ipsos on behalf of ACI, showed that:

  • 92% of Americans have used a cleaning, disinfectant or antibacterial wipe
  • 29% say they use a wipe product every day of the week
  • 52% indicate they keep wipes in two or three locations around the house
  • 64% report that effectiveness is the most important factor when deciding which type of cleaning wipe to buy

“As we hopefully and eventually will put the pandemic in the rear-view mirror, it’s important for wipe and cleaning product manufacturers to re-emphasize smart, targeted hygiene practices that focus on the safe, proper and beneficial use of their products,” said Sansoni.

ACI’s Cleaning is Caring campaign highlights many of the association’s programs that showcase important cleaning and disinfecting practices and safety reminders for many different audiences.

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The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

These are the findings from an Ipsos poll conducted February 16 - 17, 2021 on behalf of the American Cleaning Institute. For the survey, a sample of 1,005 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of plus or minus 3.5 percentage points.

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