The American Cleaning Institute (ACI)

2021 ACI Wipes Survey


Q. Of all the pandemic related behaviors, which ones will you continue in the future?

76% Frequently washing hands with soap and water
57% Using hand sanitizer frequently
50% Disinfecting frequently touched surfaces
39% Wearing a mask
37% Staying socially distanced
21% Other
9% Will not continue with any behaviors

Q. Why do you plan to continue these pandemic related behaviors?

73% For my health and wellness
62% For health and wellness of others
40% It is part of my everyday routine
20% I don't feel comfortable in close quarters with others
1% Other reason

Q. Have you ever used any type of cleaning, disinfectant or antibacterial wipe?

92% Yes
8% No

Q. Which of the following do you like most about cleaning wipes?

26% Certain wipes will kill germs
20% Certain wipes can be used for multiple tasks
20% They can be carried and used anywhere
15% They can be pulled quickly to get a spill or stain fast
12% Dirt or grime can easily be disposed of
6% There are different wipes for different tasks
2% Other

Q. In an average week, how many days per week do you use cleaning, disinfectant or antibacterial wipes at home?

29% Every day
5% Six days per week
9% Five days per week
8% Four days per week
13% Three days per week
10% Two days per week
9% One day per week
18% Less than once a week

Q. In how many locations in your home do you keep containers of cleaning wipes?

37% Keep all of the cleaning wipes in one location in the house
31% Keep wipes in two locations
21% Keep wipes in three locations
6% Keep wipes in four locations
3% Keep wipes in five locations
2% Keep wipes in more than five locations

Q. Which of the following are the most important factors when deciding which cleaning wipes to buy?

26% Cleaning effectiveness
19% Good value
19% Durability
18% Brand name
13% Package size


The survey results listed here are the findings from an Ipsos poll conducted February 16 - 17, 2021 on behalf of the American Cleaning Institute. For the survey, a sample of 1,005 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online in English. The poll has a credibility interval of plus or minus 3.5 percentage points.