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Data: Spring Cleaning Concerns, Priorities and Reasons Why People Don’t Spring Clean; Plus ACI’s Five-Step Plan for Easy Spring Cleaning
2020 ACI National Cleaning Survey Topline Springtime Results:
78% of Households Spring Clean Every Year, Prioritizing Bedrooms, Closets, Kitchens & Family Rooms
78% of Adults Agree that on a Typical Day, They'd Like Their Homes to be Cleaner
Dirtiest Spots: Windows, Floors, Toilets, Shelves
Summary of Key Stats Available…
March 3, 2020
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Q. How often, if ever, do you or someone in your household engage in spring cleaning?
78% Every year
8% Every other year
5% Every few years
3% Less often than every few years
7% I never spring clean Q. For which of the following reasons do you not spring clean? (asked among those who never spring clean)
40% My home doesn’t look dirty
39% I’d rather spend my time doing other things
13% I don’t have enough time
7% I don’t know how to spring cleanQ. Which of the following…
March 3, 2020
The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent.
How concerned are you about the spread of H1N1 flu virus?
Results:
65% are very or somewhat concerned
35% are not very or not at all concerned
Additional Insights:
Overall, more women than men are…
December 6, 2018
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)
Less often than every few years (4%)
I never spring…
February 5, 2019
Martha Chapin
The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning?Every year (72%) – up 10% from 2012 Every other year (5%) Every few years (4…
December 6, 2018
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.
What changes have you made, if any, in your cleaning or laundry routines in the past year?
Results:
Wash laundry in cold water more frequently (58%)
Switch to multi-…
December 6, 2018
Ahead of Upcoming Holiday Shopping Season, Research Reflects Americans are Ready to Go Back In-Store, if Proper Cleaning Protocols are In Place
American Cleaning Institute Healthy Returns Program Provides Businesses with Concise Reminders on Cleaning to Keep Customers, Employees Healthy and Safe
Findings from a recent national survey unveils strong consumer confidence in business cleanliness, with two-thirds of Americans (65%) saying businesses are cleaning enough.
The findings from the…
November 16, 2020
Survey Results
Q. Approximately how many hours per week, if any, do you typically spend cleaning?
10% Less than one hour
21% 1-2 hours
26% 3-4 hours
15% 5-6 hours
28% 7 hours or more
The average number of hours we clean is six, with parents spending 7 hours per week on average.
Q. Which of the following concerns, if any, do you have about cleaning?
38% Preventing illness or allergy symptoms
34% Whether I’m cleaning frequently enough
32% Areas in my home that I should be cleaning
31…
March 11, 2019
ACI Survey Find Americans Detest Bathroom Cleaning the Most - But It's Still the Room We Clean the Most
In-depth results available here
Washington, D.C. – July 20, 2018 – Which room in American homes gets deep cleaned most often? Which cleaning activity do we dread the most? You might have guessed it – according to the American Cleaning Institute’s 2018 National Cleaning Survey, the answer to both questions is "the bathroom." And, following suit, the one item in our homes that…
March 11, 2019
Survey Results Were Presented at ACI & Good Housekeeping’s Discover Cleaning: Inside & Out Virtual Summit
Nearly Half of Americans Will Clean and Disinfect More This Flu Season
A new national survey reveals 86 percent of Americans are confident in their cleaning products to help protect against coronavirus. This new consumer cleaning and hygiene research was presented as part of the American Cleaning Institute (ACI) and Good Housekeeping’s first-ever joint virtual summit,…
October 13, 2020