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Be the Brand’s Madeline Fetterly to Speak at 2024 Convention Session Feb. 1
ACI Convention Set for Jan. 29-Feb. 2, Orlando, FL
Join ACI’s Future Leaders Group as they host a forward looking, interactive session with Madeline Fetterly, CEO & Founder, Be the Brand during the 2024 American Cleaning Institute (ACI) Industry Convention.
The Be the Brand session will take place February 1 during ACI’s Convention Week, January 29-February 2, 2024, at Grande Lakes Orlando in Orlando,…
November 7, 2023
President & CEO
Melissa Hockstad is President and CEO of the American Cleaning Institute (ACI), the leading association representing the $60 billion U.S. cleaning product supply chain. In this role, she is responsible for the overall leadership of ACI including advocacy, science, communications, sustainability and business growth.
Prior to joining ACI she served as Vice President, Petrochemicals at the American Fuel & Petrochemical Manufacturers (AFPM). In…
March 6, 2019
ACI Convention Set for Jan. 29-Feb. 2, Orlando, FL
Are you interested in innovations that will enhance the cleaning product supply chain? Join us during the Innovation Showcase at the 2024 American Cleaning Institute (ACI) Annual Meeting & Industry Convention.
The Showcase will take place January 31 during ACI’s Convention Week, January 29-February 2 at the Grande Lakes Orlando in Orlando, Florida.
The Innovation Showcase – now in its eighth year – provides a window on how creative,…
November 14, 2023
The American Cleaning Institute’s (ACI) Communications Team has been recognized as winners in three categories of the MarCom Awards 2023 competition.
ACI’s Class of Clean campaign is a Platinum Winner in the Strategic Communications, Communication Program category. ACI’s influencer work for Class of Clean is a Gold Winner in the Web Based and Social Media Influencer Content Category. ACI’s bilingual laundromat flyer, which is a part of the Packets Up! campaign, is an Honorable Mention Winner…
November 13, 2023
The American Cleaning Institute’s (ACI) Communications Team has been recognized as a finalist in three Ragan Communications Awards ‒ Ragan’s PR Daily Awards, PR Daily’s 2023 Content Marketing Awards and PR Daily’s Media Relations Awards.
The award recognitions stemmed from ACI’s Class of Clean campaign. Class of Clean: The College Student’s Guide To Cleaning was recognized in the Integrated PR & Marketing category of Ragan’s PR Daily Awards. ACI’s influencer work for the Class of Clean…
December 5, 2023
ACI’s Future Leaders represent a broad cross-section of the membership network that spans cleaning product manufacturers to ingredient suppliers. This dedicated cohort has been identified as emerging leaders within their respective companies and serves as forward-thinking, “agents of change” to advance ACI’s objectives and to support innovation and success for the cleaning products industry.
Projects…
December 6, 2023
Survey shows many new parents could use help on cleaning and disinfecting routines when a new baby arrives
Kitchen cleaning, bottle cleaning, disinfecting surfaces among new parents’ top cleaning priorities
See All Survey Findings Here
Access the Toolkit Here
The American Cleaning Institute (ACI) launched its “Clean First Steps: A Guide for New Parents” toolkit, providing easy-to-understand tips and guidance on adjusting moms’ and dads’ cleaning routines to welcome a new addition to the…
June 26, 2023
New Research Shows Nearly 800,000 Posts Promoting Laundry Packets Storage Outside Original Containers Over Four-Year Period
Practice Puts Americans at Risk for Unintentional Poisonings, says American Cleaning Institute
More than half of parents are not making safe decisions when storing cleaning products
Read more about creating an organized, functional and safe laundry room
Learn more about the research and survey
Unsafe storage of liquid laundry packets was portrayed nearly 800,000 times…
April 24, 2023