The American Cleaning Institute (ACI)

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The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent. How concerned are you about the spread of H1N1 flu virus? Results: 65% are very or somewhat concerned 35% are not very or not at all concerned Additional Insights: Overall, more women than men are…
December 6, 2018
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent. How often, if at all, do you or someone in your household engage in spring cleaning? Every year (62%) Every other year (8%) Every few years (7%) Less often than every few years (4%) I never spring…
February 5, 2019
Martha Chapin The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning?Every year (72%) – up 10% from 2012 Every other year (5%) Every few years (4…
December 6, 2018
ACI has been conducting surveys on cleaning habits for years. View the results from the last decade. Survey Archive
July 23, 2019
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent. What changes have you made, if any, in your cleaning or laundry routines in the past year? Results: Wash laundry in cold water more frequently (58%) Switch to multi-…
December 6, 2018
The following questions were asked of 1,015 Generation Y adults (501 men and 514 women ages 18-29). The independent consumer research study was completed by Echo Research March 2-6, 2011, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent. Which of the following best describes your current living arrangements? Live with at least one other person (76%) Spouse or significant other (28%) Parents (19%) Roommates – not in college (…
December 6, 2018
ACI Launches "Cold Water Saves" Campaign at NC State • Initiative Will Encourage Students to "Be Bold, Go Cold" • Survey Shows 63% of Students Would Be More Likely to Wash in Cold Water After Understanding Benefits Raleigh, North Carolina, November 3, 2016 – The American Cleaning Institute (ACI), in conjunction with The Sustainability Consortium(TSC), is launching the "Cold Water Saves" Campaign on the campus of North Carolina State University in Raleigh, NC…
February 4, 2019
Washington, DC, February 10, 2016 – Suzanne Thompson, who has spent three decades as an innovative research and development executive in the cleaning products industry and was a leader within the American Cleaning Institute (ACI), is the recipient of the 2016 ACI Elva Walker Spillane Distinguished Service Award. Ms. Thompson worked in Research & Development at The Clorox Company for 29 years. Her roles at Clorox included Vice President R&D, Growth Labs, as well as leading…
February 4, 2019