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More than Half of Americans Reporting an Increase in Cleaning Behaviors are Parents
Findings Support Continued “Cleaning is Caring” Trend to Protect Loved Ones Through Proper Cleaning and Hygiene Practices
Read the Survey Results
New data from the American Cleaning Institute (ACI) finds a majority of parents report they will clean more through this year’s cold and flu season based on what they’ve learned from the COVID-19 pandemic, 16-percentage points higher than non-…
American Cleaning Institute 2011 Parents’ & Kids’ Handwashing Attitudes & Behaviors Study Findings
The following questions were asked of 521 parents of children 8-17 years old and 512 children 8-17 years old. Children were not those of parents surveyed. The online survey was conducted by Russell Research between September 7-13, 2011, on behalf of the American Cleaning Institute.
Children’s Survey Highlights:
Which of the following are reasons…
The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent.
How concerned are you about the spread of H1N1 flu virus?
Results:
65% are very or somewhat concerned
35% are not very or not at all concerned
Additional Insights:
Overall, more…
ACI has been conducting surveys on cleaning habits for decades.
Annual Cleaning Surveys
2026 Spring Cleaning Survey Findings2025 Fall Cleaning Survey Findings2025 Spring Cleaning Survey Findings2024 Fall Cleaning Survey Findings2024 Spring Cleaning Survey…
November 2003 SDA National Cleaning Survey: Survey Shows Half Have Never, Ever Read Laundry InstructionsMay 2003 SDA National Cleaning Survey: Clean Homes Catch A Buyer's Eyes, Survey Says2003 SDA Spring Cleaning SurveyFebruary 2003 SDA National Cleaning Survey: For Valentine's Day, SDA Advises Couples to Spread Love, Not Germs2003 SDA New Year's Cleaning Survey: Cleaning House…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)
Less often than every few years (4…
Sustainable CleaningQ. Approximately what percentage of the time do you do laundry in cold water?54% said Less than 50%46% said More than 50%Q. How often do you rinse dishes in the sink before loading them in the dishwasher?52% said all the time.22% said most of the time.11% said some of the time.6% said rarely.9% said never.Laundry SafetyQ. Do you agree with the following statement? Storing laundry products in decorative jars or containers enhances a laundry space.16% said "Strongly agree…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)
Less often than every few years (4…
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COVID-19 Cleaning Behavior Findings
Q. What hygiene or cleaning products are you using more now than before the spread of the novel coronavirus or COVID-19?
Total
(N=1,005)
Sept. 2020
(N=1,005)
March 2020
(N=1,…