The American Cleaning Institute (ACI) announced a strategic partnership with revolutionary interior design and organization firm The Home Edit as part of the Packets Up! campaign, aiming to educate families on how to create an organized and safe laundry space.
The launch of the partnership includes an Instagram giveaway of a virtual laundry room makeover consultation for one winner, who will receive design advice straight from the experts at The Home Edit. The end result will help inspire everyday safe storage habits among the 60 percent of Americans that don’t properly store cleaning supplies to prevent accidental exposures to cleaning products.
The Packets Up! campaign educates parents and families on the safe and proper use of liquid laundry packets and all cleaning supplies. Proper use and storage of these products is a daily practice that can help prevent accidents in the home. Last year alone, the campaign reached over 250 million people.
The Home Edit team is best known for their ability to organize any space from the playroom to the kitchen with impeccable style and built-in efficiency. They transform the busiest spaces in the home to be both beautiful and practical.
“Our partnership with The Home Edit brings together their skilled eye for design and functionality with ACI’s knowledge of cleaning best practices and safe product storage,” said Brian Sansoni, ACI Senior Vice President, Communications. “There has never been a more critical time to share with families important safety reminders, given how much time we are spending at home with one another.”
The giveaway launched on The Home Edit’s Instagram page on Wednesday, June 17, 2020. To enter the giveaway, visit The Home Edit’s Instagram page, @thehomeedit, tag a friend in the comments, and make sure to follow @thehomeedit and @americancleaninginstitute. The giveaway will close on Friday, June 19 and a winner will be randomly selected for the virtual laundry room makeover consultation.
The Home Edit founders, Clea and Joanna, are both California transplants, currently living in Nashville. The goal in starting The Home Edit was to reinvent traditional organizing, and merge it with design and interior styling. While every project is rooted in functional systems that can be maintained for the long term, there is just as much emphasis placed on transforming the space visually and adding their signature stylized aesthetic.
The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.