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2018 ACI National Cleaning Survey Results: Spring Cleaning Data

Q. How often, if ever, do you or someone in your household engage in spring cleaning? 

76% Every year (among Millennials 73%)
8% Every other year (among Millennials 10%)
7% Every few years (among Millennials 9%)
3% Less often than every few years (among Millennials 5%)
6% I never spring clean (among Millennials 4%)

91 percent of Americans and 96 percent of Millennials engage in spring cleaning, with 76 percent of the population participating each year. Six percent of the population never spring clean.

Q. What is your primary reason for spring cleaning? (asked among those who do spring cleaning)

60% To give my house the thorough cleaning it needs (among Millennials 49%)
22% To remove clutter (among Millennials 27%)
10% To remove asthma or allergy triggers (among Millennials 12%)
7% To prevent the spread of illness (among Millennials 12%)


60 percent of the population spring cleans to give their home a thorough cleaning. Millennials are more likely to spring clean to remove clutter and allergy triggers, as well as prevent the spread of illness.

Q. Which of the following do you do more often?

74% "Light cleaning," a general surface-level cleaning of your household
26% "Deep cleaning," a thorough cleaning of the entire household, including floors, furniture
and surfaces

Millennials (41%) and Parents (34%) are the cohorts that deep clean most frequently. For Millennial parents, that percentage increases to 42%.

Q. Which of the following rooms do you "deep clean" most often? Meaning, a thorough cleaning of the entire room, including floors, furniture and surfaces.

46% Bathroom(s) (among Millennials 36%)
36% Kitchen (among Millennials 36%)
10% Living room (among Millennials 14%)
7% Bedroom(s) (among Millennials 14%)

Bathrooms are the number one room deep cleaned most frequently overall.

Q. During which season, if ever, do you most often perform a "deep clean" of your household? Meaning, a thorough cleaning of the entire household, including floors, furniture and surfaces.

58% Spring (among Millennials 46%)
16% Winter (among Millennials 22%)
13% Summer (among Millennials 19%)
8% Fall (among Millennials 9%)

Spring is by far the most popular season to deep clean homes. Six percent of the population and four percent of Millennials never deep clean their homes.

The 2018 ACI National Cleaning Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, ages 18+, with an oversample of 500 Millennials, between March 7 and March 14, 2018, using an email invitation and an online survey. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points for the nationally representative sample and 4.4 percentage points for the Millennial oversample, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the samples.

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