Social media landscape audit of liquid laundry packets from 2019 – 2022:
There have been over 3.2M mentions related to liquid laundry packets.
Of the 3.2M mentions, 798.7k posts about liquid laundry packets mentioned un-safe storage practices
465.5k of posts included images of un-safe storage practices
Only 63.5k (8%) posts made the connec
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Q. When it comes to storing your cleaning products, please rank the following in order of importance, with the option that you place at the top being the most important. Of all participants in 2023 who use liquid laundry packets
Sustainability
Q. Approximately what percentage of the time that you do laundry do you use cold, warm, and hot water? Please consider the temperature used for the main wash cycle?
Q. When you first moved to college, how prepared were you for cleaning on your own?
28% said completely prepared
35% said very prepared
28% said somewhat prepared
6% said not very prepared
3% said not at all prepared
Q. Which of the following, if any, are preventing you from keeping your dorm or room clean?
Handwashing
Q. How important, if at all, do you find frequent handwashing when it comes to preventing the spread of illness in your home?
66% said very important
27% said somewhat important
6% said not very important
1% said not at all important93% Important (net)
7% Not important (net)
Q. How likely are you, if at all, to do the following while gathering with friends and family during the holiday season?
89% will frequently wash their hands with soap and water
79% will use hand sanitizer
69% will disinfect frequently touched surfaces
53% will socially distance
Roles and Responsibilities of Cleaning At Home
Q. If you have any cleaning disputes in your household, what are they about?
30% Messy spaces
23% Dishes
21% Frequency of cleaning
19% Thoroughness of cleaning
12% Laundry
1% Other
30% I don’t have disputes regarding cleaning in my home
Q. Of all the pandemic related behaviors, which ones will you continue in the future?
76% Frequently washing hands with soap and water
57% Using hand sanitizer frequently
50% Disinfecting frequently touched surfaces
39% Wearing a mask
37% Staying socially distanced
21% Other
9% Will not continue with any behaviors
COVID-19 Cleaning Behavior Findings
Q. What hygiene or cleaning products are you using more now than before the spread of the novel coronavirus or COVID-19?
Total
(N=1,005)
Sept. 2020
(N=1,005)
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Q. How often, if ever, do you or someone in your household engage in spring cleaning?