Across the cleaning product supply chain, companies have increased production, adapted manufacturing lines, donated money and resources, and taken extra measures to protect their employees. Here is one such story from The Clorox Company. See our full COVID-19 Impact Report for more.
As organizations across the U.S. began to reopen, they needed to create new protocols. While Clorox’s role had traditionally been in the household and healthcare spaces, the company quickly realized that as a trusted brand with a long history of disinfection expertise, it could help other organizations make public spaces safer for communities.
Heath Rigsby, Vice President and Commercial Leader of the newly formed Out of Home team, leads a group of ten people who collaborate with large organizations on their cleaning and disinfecting protocols. Over just four months, Clorox has worked with United Airlines, AMC Theaters, Cleveland Clinic, Uber, and the NBA and WNBA.
“Our expertise in product technology, learnings in the healthcare space on protocols, safety and prevention, and the trust of the Clorox brand, gave us a unique opportunity to work with organizations to develop and improve their plans.”Heath Rigsby, VP – Out of Home Commercial Leader, The Clorox Company
For Clorox, the focus is on long-term relationships with organizations that share Clorox’s commitment to public health and safety, have clear goals for their reopening plans and want to provide a unique experience for their customers. Given the lasting impact of the pandemic, Heath thinks about both what the organizations are going to do now and what their plan will be for the years to come. He also has to consider the incredibly high demand for disinfecting products – especially as Clorox continues to prioritize healthcare facilities, front-line workers and current customers. With new collaborations, the Out of Home team starts small and creates plans that will scale up over time as Clorox’s supply increases.
Every Clorox collaboration begins with understanding each company’s unique customer journey. For instance, the Clorox team worked with United Airlines on how they could help create a safer environment for passengers every step of the way: from arriving at the airport, to getting into the United Club, to boarding the plane and ultimately leaving the airport. From there, the teams were able to put together a protocol that was tailored to the needs of a United Airlines customer.
With each collaboration, Heath has seen his team become faster and nimbler. Because there are so many factors that can change from day to day over the course of the pandemic, the team has had to make decisions much more quickly and operate more closely with their partners than ever before.
What Heath believes will remain consistent as a result of the pandemic are enhanced cleaning and disinfecting procedures outside of the home. He’s excited about the opportunity to help existing companies scale up and to help new ones develop protocols that will help keep their customers and employees safe. For Heath, this work is critical to upholding Clorox’s mission – to champion a cleaner and safer future where people thrive – and creating environments where people can feel safe and secure.