The American Cleaning Institute (ACI)

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Q. When you first moved to college, how prepared were you for cleaning on your own? 28% said completely prepared 35% said very prepared 28% said somewhat prepared 6% said not very prepared 3% said not at all prepared Q. Which of the following, if any, are preventing you from keeping your dorm or room clean? 53% said lack of motivation 50% said lack of time 19% said roommate(s) get in the way 15% said they don’t have the cleaning supplies they need 9% said…
More than Half of Americans Reporting an Increase in Cleaning Behaviors are Parents Findings Support Continued “Cleaning is Caring” Trend to Protect Loved Ones Through Proper Cleaning and Hygiene Practices Read the Survey Results New data from the American Cleaning Institute (ACI) finds a majority of parents report they will clean more through this year’s cold and flu season based on what…
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Q. What areas in the home do or did you prioritize when babyproofing? - 78% prioritize babyproofing the living room. - 69% prioritize babyproofing the kitchen. - 65% prioritize babyproofing the nursery/other bedrooms. - 63% prioritize babyproofing the bathroom. - 51% prioritize babyproofing the dining room. - 50% prioritize babyproofing the laundry room. - 50% prioritize babyproofing the stairs. Q. How prepared do you or did you feel to properly and safely use cleaning
61% Get Cleaning Tips from Friends and FamilyThe Theme of National Cleaning Week for 2026 is “Celebrating Cleaning Innovation”American Cleaning Institute Launches Timeline Highlighting Key Moments in Cleaning Product InnovationAs the American Cleaning Institute (ACI) celebrates National Cleaning Week (March 22–28) during its…
8 in 10 Americans will be participating in the yearly cleaning reset. View the survey results here.Check out the American Cleaning Institute’s Spring Cleaning ResourcesCleaning in spring will be in full swing as 80 percent of Americans plan to engage in the annual deep clean routine in 2025, according to a new survey released by the American Cleaning Institute (ACI).Among those…
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent. What changes have you made, if any, in your cleaning or laundry routines in the past year? Results: Wash laundry in…
ACI conducted a national survey in 2017 among 1,000 parents and caregivers, half with children under the age of 4, which gathered insights about current laundry safety habits among parents with young children. While highlighting positive behaviors to prevent accidental exposures, the findings also point to a need for further education. Below are the results from the survey: 43% of families with children under the age of…
Q. During cold and flu season, when, if at all, do you typically change your cleaning habits (i.e. clean more thoroughly or frequently)? 25% said Only if I or someone else in the home is sick 18% said Only if guests are coming over 15% said Only if there is an uptick in illness numbers 2% said Other 27% said I preemptively change my cleaning habits for the whole season 32% said I don’t change my cleaning habits Q. How confident are you that…
Spring Means Clean for more than 3 in 4 Americans, as 76% of Households Spring Clean Every Year (up from 72% from 2013) 91% Spring Clean at Least Every Few Years (up from 81% in 2013) 58% of Americans Choose Spring to Deep Clean Their Homes Millennials Deep Clean Their Homes More Often Than Boomers and Gen Xers In-depth results available here Washington, D.C. – March 29, 2018 – The American Cleaning Institute (ACI) released its 2018