Sustainability
Q. Approximately what percentage of the time that you do laundry do you use cold, warm, and hot water? Please consider the temperature used for the main wash cycle?
44% say they wash their laundry in cold water 50% or more of the time that they do laundry.
30% say they wash their laundry in warm water 50% or more of the time that they do laundry.
23% say they wash their laundry in hot water 50% or more of the time that they do laundry.
Q. How often do you rinse dishes in the sink before loading them in the dishwasher?
53% all of the time.
23% most of the time.
11% some of the time.
5% rarely
9% never
Q. How confident are you in your ability to recycle cleaning product containers correctly?
34% completely confident
27% mostly confident
19% somewhat confident
13% a little confident
6% not at all confident
Spring Cleaning Habits
Q. How often, if ever, do you or someone in your household engage in spring cleaning?
74% engage at least once a year
11% engage every other year
7% engage every three to four years
2% engage less often than every four years
5% never spring clean
Q. Do you anticipate cleaning and organizing more or less this year as part of your spring cleaning?
Of all 2023 participants who spring clean:
47% anticipate cleaning or organizing to be the same as in previous years
45% anticipate cleaning or organizing more than usual this year
8% anticipate cleaning or organizing less than usual this year
Q. Which of the following are included in your spring cleaning?
Of all 2023 participants who spring clean:
75% said washing windows
74% said cleaning behind furniture
71% said cleaning appliances
70% said washing bedclothes/linens
69% said scrubbing floors
55% said cleaning fabrics/upholstered surfaces
52% said cleaning the garage
52% said washing curtains
36% said cleaning the basement
Q. Which of the following qualities are most important in choosing spring cleaning products? Please rank your three most important qualities.
Of all 2023 participants who spring clean:
TOP RANKED RESPONSE
28% find effectiveness the most important quality
20% find multi-purpose the most important quality
16% find cost the most important quality
10% find brand the most important quality
8% find time-saving the most important quality
7% find scent or fragrance the most important quality
6% find convenience the most important quality
5% find sustainability benefits the most important quality
About the Survey
The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 17th and February 23rd, 2023, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.