The American Cleaning Institute (ACI)

ACI to “Stand and Deliver” on Four Strategic Pillars

Melissa Hockstad
  • CEO Melissa Hockstad: New Strategic Plan Will “Strengthen ACI’s Focus With Where We Want To Win, Have Maximum Impacts”
  • 2020-2022 Will Have Enhanced Focus on Business, Science, Sustainability, Communications

A new strategic plan approved by the American Cleaning Institute (ACI) Board of Directors will allow the association to be more agile, more forward thinking and better position ACI for the long term, said Melissa Hockstad, ACI President & CEO.

Hockstad previewed the four pillars of the plan during her State of the Association address at the 2020 ACI Annual Meeting & Industry Convention. ACI ( is the trade association for the U.S. cleaning product supply chain.

“We will stand and deliver based on four distinct pillars: business, science, sustainability and communications,” said Hockstad. “Our new strategic plan will strengthen ACI’s focus with where we want to win and where we can have maximum impacts for our member companies.”

Hockstad outlined the framework of those goals:

“The first focus is on business. We want to nurture impactful relationships to accelerate growth and innovation across the cleaning products industry. We will look to help grow business-to-business related opportunities for ACI members throughout the year. We are seeking to increase our impact on legislative and regulatory outcomes that can affect our marketplaces across the supply chain.

“Our second pillar focuses on science. We intend to advance, promote and utilize science to drive informed dialogue and decision making.

“We want to increase the availability of and access to human and environmental safety information for cleaning product ingredients. ACI is committed to seeking alignment across our industry and the stakeholder community on interpreting cleaning product safety information to drive common sense decision-making by policymakers.

“Our third pillar dives deep on sustainability. ACI is committed to define and drive impactful industry action to foster and shape a sustainable future. We want to unite our supply chain to increase transparency; reduce emissions; value nature; and contribute positively. 

“Our fourth pillar centers on communications. Now more than ever, we intend to proactively engage stakeholders to increase understanding, knowledge and trust of our industry. 

“We want to further shift the media narrative about our products and chemistries to showcase their beneficial and essential nature to consumers and customers. Our commitment is to increase consumer and stakeholder confidence in what our industry produces and the positive contributions we make to health and well-being.”

Hockstad added that ACI has important milestones to achieve and that the association will move swiftly and nimbly to confront the opportunities and challenges that lie ahead.

“ACI knows that we can only succeed through the commitment and active engagement of our member companies,” said Hockstad. “With ACI’s ongoing transformation, we cannot and will not be satisfied with business as usual.

“We must be open to new ideas to move ACI and our industry forward. Working together, we can maximize our impact and deliver successfully and prosperously for our consumers, customers, co-workers and communities around the world.”

More than 1,000 attendees took part in the 2020 ACI Convention, which is the global cleaning product supply chain’s top business-to-business event.

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

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