The American Cleaning Institute (ACI)

ACI Relaunches Website: Aimed at a “Clean and Vibrant Future”


The American Cleaning Institute (ACI) launched a redesigned and updated website, offering its audiences a modern resource for easier access to information on the value cleaning products bring to all facets of life. 

“The products and chemistries our industry creates are leading us to a clean and vibrant future,” said Melissa Hockstad, ACI President & CEO. 

“Our revamped website helps showcase that path by being a leading source of information on cleaning products, their ingredients, and how the industry contributes to a clean, healthy and sustainable future. We are thrilled to be unveiling this redesign, with a new look and an enhanced user experience, to better engage and inform our members, stakeholders and all who are looking for fact-based information on cleaning.”

This project included re-organizing much of the site’s content to offer user-friendly navigation and making it more inviting and discoverable to various audiences including consumers, members, teachers and researchers. New features include:

  • A question search on the homepage aimed at helping consumers get their cleaning questions answered (and a new Ask ACI section)
  • A filtered search that helps users access up-to-date cleaning advice as well as archived research, dating back to 1962
  • Interactive elements that display cleaning information in a fun, engaging way, including a stain removal guide and laundry basics tutorial
  • Related content aimed at recommending new content to ACI’s audiences 

ACI collaborated with New Target digital agency to create a site with a modern, responsive design and improved functionality for easy access to information about and for the cleaning product industry.

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors.  ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.

Contact ACI Communications