The American Cleaning Institute (ACI)

ACI Showcases the Mind and Body Benefits of Cleaning


During Mental Health Awareness Month this May, the American Cleaning Institute (ACI) is sparking the conversation on the connection between cleaning and mental well-being.

In light of recent survey results, which found that nearly 9 in 10 Americans (87%) feel their best, both mentally and physically, when they have a clean home, ACI partnered with influential voices to raise awareness of the role cleaning plays for the mind and body. ACI also launched a dedicated webpage Cleaning For Mental Health.

ACI’s recent survey highlighting the link between cleaning and mental health and demonstrates the positive impact of clean space. Findings include:

  • 70% of Americans find that having a clean home gives them a sense of accomplishment, as well as enhancing one’s mood (66%), increasing productivity (63%), and decreasing stress and anxiety (60%).
  • 60% of Americans report feeling more attracted to their partner when they take the initiative to clean their home.
  • 21% of Americans find cleaning tasks overwhelming.

To bring the conversation around these new findings to social media, ACI partnered with Dr. Joy Harden Bradford - known online as Dr. Joy - a licensed psychologist and a prominent advocate for mental health awareness. Dr. Joy uses her influential platform to amplify the message of how cleaning rituals can positively influence mental health.

“Maintaining a clean environment is not just about tidiness, in fact, it can have a significant impact on our mental well-being as well,” said Dr. Joy. “A clutter-free space can promote a sense of calm which helps in reducing stress and anxiety levels. Although cleaning can seem overwhelming at times, breaking tasks down can help creating a clean and healthy environment more manageable.”

ACI newly launched Cleaning For Mental Health webpage offering easy digestible cleaning tips, including cleaning basics, how to clean efficiently and how to find the motivation to clean your space. These resources equip consumers with the tools needed to tackle their cleaning needs effectively and efficiently.

“Cleaning is more than a chore, it’s a way to care for ourselves and loved ones, including our mental well-being,” said Brian Sansoni, ACI Senior Vice President of Communications and Outreach. “This new resource will allow consumers to create regular cleaning routines and find ways to break down responsibilities to help make cleaning more manageable.”

For more information on making cleaning more manageable visit or follow @CleaningInstitute on TikTok.

About the Survey

The American Cleaning Institute Survey was conducted by Wakefield Research ( among 1,000 nationally representative US adults ages 18+, between February 12th and February 19th, 2024, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

The American Cleaning Institute® (ACI – is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.