The American Cleaning Institute (ACI)

2019 ACI National Cleaning Survey Results: Spring Cleaning Data

03/20/2019

Q. How often, if ever, do you or someone in your household engage in spring cleaning?

77% Every year
6% Every other year
5% Every few years
3% Less often than every few years
8% I never spring clean 

Q. On average, approximately how many days total does your spring cleaning take?

29% One to two days
31% Three to four days
40% Five days or more

Average = 6 days

Q. Which of the following, if any, do you pay special attention to when spring cleaning? (asked among those who spring clean)

49% Windows
42% Clothes, closets or drawers
36% Ceiling fans
36% Blinds/curtains
32% Carpets
25% Hardwood or tile floors
17% Bed linens
15% Desks or other home office space
14% Upholstered furniture
13% Trash cans

Q. Which of the following qualities are most important in choosing spring cleaning products? (asked among those who spring clean)

36% Effectiveness
17% Multi-purpose
16% Cost
9% Time-saving
7% Scent or fragrance
5% Convenience
5%   Sustainability benefits

Q. How strongly do you agree or disagree with each of the following statement? I clean everything in my home properly.

76% Agree
24% Disagree

Q. How strongly do you agree or disagree with each of the following statement? I clean everything in my home often enough.

67% Agree
33% Disagree

Q. Approximately how many days has it been since you last cleaned your refrigerator? (of those who have one in their home)

31% Less than 1 day
23% day ago or more
41% I don't remember the last time I cleaned this
4% I have never cleaned this

Q. Approximately how many days has it been since you last cleaned your bed linens? (of those who have them in their home)

45% Less than 1 day
30% 1 day ago or more
23% I don't remember the last time I cleaned this
2% I have never cleaned this

Q. Which of the following best fits your post spring cleaning persona?

36% Award Winner - feeling extremely accomplished
29% King or Queen - satisfied in my own castle
18% Super Hero - strong, killing germs and making my home safe
18% Clam in High Water - feeling as happy as I can be

The 2019 ACI National Cleaning Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, ages 18+, with an oversample of 500 Millennials, between March 7 and March 14, 2019, using an email invitation and an online survey. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points for the sample.

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