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91% Make a Concerted Effort to Clean Before Entertaining GuestsMost Americans Prioritize Fresh Scents and Tidying Visible SpacesLearn more about ACI’s 2025 Fall Cleaning Survey ResultsWith the holiday season upon us, millions of Americans are getting ready to open their doors to friends and family. A new survey from the American Cleaning Institute (ACI) underscores the vital role that cleaning plays in creating not only a warm and inviting atmosphere but also a healthier environment for holiday…
ACI Unveils Video Showcasing Liquid Laundry Packet Safe Storage“Store Not Décor” Campaign Aims to Prevent Accidental Poisonings in ChildrenA new video released by the American Cleaning Institute (ACI) showcases the #StoreNotDecor initiative and helps consumers avoid unsafe storage trends that are popular and prevalent on social media platforms.A consumer survey recently released by ACI (conducted by Wakefield Research) found that social media impacts 52% of American’s perception of cleaning…
Survey shows many new parents could use help on cleaning and disinfecting routines when a new baby arrives
Kitchen cleaning, bottle cleaning, disinfecting surfaces among new parents’ top cleaning priorities
See All Survey Findings Here
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The American Cleaning Institute (ACI) launched its “Clean First Steps: A Guide for New Parents” toolkit, providing easy-to-understand tips and guidance on adjusting moms’ and dads’ cleaning routines to welcome a new addition to the…
Life changes when a baby arrives, and it can be hard for new parents to feel prepared to navigate it all. Most expecting parents feel less than completely prepared to use cleaning products properly and safely around a new baby. The Clean First Steps: A Guide for New Parents toolkit is designed to provide guidance on the cleaning and hygiene best practices that can help keep babies and young children safe and healthy. Explore the different elements of the toolkit below…
State of the Association Delivered During 2026 American Cleaning Institute Industry Convention Marking the start of the American Cleaning Institute’s (ACI) 100th anniversary, President & CEO Jennifer Abril used her inaugural State of the Association Address to outline an assertive, future-focused agenda designed to strengthen scientific credibility, regulatory clarity, global alignment and industry readiness amid accelerating marketplace change.Speaking to leaders from the…
Popular Products Kill Germs That Can Make Us SickA bill introduced in the California Assembly would ban the sale of antibacterial soap products and would have negative impact on consumers’ health, according to the American Cleaning Institute (ACI).Legislation dubbed “The Safer Soap Act” makes spurious claims against the key antiseptic ingredients used in consumer antibacterial soaps that are regulated by the Food and Drug Administration (FDA).ACI is the trade association for the cleaning…