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"Coming Clean with Millennials" Takes Place Jan. 31 in Orlando
Panel Will Dive into Consumers’ Cleaning Caddies, Explore Role of Fragrance in Products They Choose
Washington, D.C. – November 28, 2017 – Dive deep into marketing to millennials during a special consumer panel at the 2018 American Cleaning Institute Industry Convention, January 29-February 3 at the Grande Lakes Orlando in Orlando, Florida.
Takasago, in partnership with ACI,…
Q. Thinking about your college kid(s), how prepared do you feel they are to clean their own space?
- 26% said completely prepared
- 38% said very prepared
- 29% said somewhat prepared
- 5% said not very prepared
- 2% said not at all prepared
Q. Which of the following, if any, do you think prevents your college kid(s) from keeping their space clean?
- 56% said lack of motivation
- 46% said lack of time
- 24% said roommate(s) get in the way of them cleaning
- 17% said don’t…
Tell your story better with economic data
This is an ACI Members Only event.
ACI's latest economic impact report, "An Economic Analysis of the U.S. Cleaning Products Industry," provides a detailed snapshot of the essential nature of the cleaning product supply chain in the year before the onset of the COVID-19 pandemic.
And for the first time, the report demonstrates the economic footprint of the cleaning…
The American Cleaning Institute (ACI) today announced that its President and CEO, Melissa Hockstad, will step down from her position to lead the Consumer Brands Association. Hockstad joined ACI in January 2017 and has led the association for the last eight years. ACI has announced that it will initiate a search to identify a new leader.
Under Hockstad’s leadership, ACI experienced a transformative period of innovation and strategic growth. Her tenure saw the successful…