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ACI’s Class of Clean and Packets Up! influencer campaigns won Platinum recognitionsACI’s Store Not Décor PSA received Gold recognitionThe American Cleaning Institute (ACI) is the recipient of three 2025 MarCom Awards, which recognize excellence in marketing and communications.ACI’s Class of Clean and Packets Up! initiatives both received Platinum Awards in the Influencer Content category. ACI’s Store Not Décor PSA video…
Packets Up! Emphasizes Safe Use of Liquid Laundry Packets
Spanish Webpage Helps Reach More Families, Provides Resources for Parents
The American Cleaning Institute (ACI) launched a Spanish version of the Packets Up! Webpage. Now in its eleventh year, the Packets Up! effort works to help reduce the number of unintended exposures to liquid laundry packets among children.
The new Packets Up…
Washington, D.C. – March 12, 2019 – According to a recent survey by the American Cleaning Institute (ACI), more than 75 percent of American households participate in the annual ritual of spring cleaning.
While the primary reasons cited for spring cleaning are to reduce clutter, remove asthma or allergy triggers and prevent the spread of illness, the Packets Up! campaign urges parents and caregivers to consider one additional reason – home safety. This is particularly…
Washington, D.C. – March 14, 2018 – The American Cleaning Institute (ACI) has a simple reminder for parents and caregivers: "Packets Up! is accident prevention."
PACKETS UP! is ACI’s consumer safety initiative to help reduce the number of accidents related to liquid laundry packets. As part of its PACKETS UP! program, ACI launched an educational microsite, PACKETSUP.com, which offers resources to…
Laundry SafetyQ. Would you store your laundry products in decorative jars or containers?40% said no, I would not27% said I would consider it17% said I plan to16% said I already doQ. When it comes to storing your cleaning products, please rank the following factors in order of importance.43% ranked safety first25% ranked convenience first21% ranked organization first11% ranked aesthetics firstLaundry HabitsQ. How many loads of laundry does your…
Half of U.S. households complete four or more loads of laundry each weekMost Americans sort their clothes before washing, a crucial step for preserving garment qualityACI has released an updated guide on using laundry softeners and enhancersTo mark National Laundry Day – April 15 – the American Cleaning Institute (ACI) unveiled new survey findings that shed light on how U.S. households approach laundry. From frequency of washes…
New recommendations enable families to choose the appropriate laundry care to meet their household’s needs.
Did you know there are different levels of laundry? The American Cleaning Institute (ACI) released new science-based recommendations on laundry practices to help consumers understand how to help care for their families.
The new guidelines come as industry has seen an increase in consumer questions related to laundry…
American Cleaning Institute (ACI) Issues Important Safety Reminders As We Clean More While Young Children Are Home
With millions of Americans now working from home while their children are out of school, we tend to be cleaning more to help protect against the spread of coronavirus.
New reports indicate an increase in calls to poison control centers for unintended exposures to cleaning and disinfecting products.
The American Cleaning Institute (ACI – cleaninginstitute.org)…
ACI Unveils Video Showcasing Liquid Laundry Packet Safe Storage“Store Not Décor” Campaign Aims to Prevent Accidental Poisonings in ChildrenA new video released by the American Cleaning Institute (ACI) showcases the #StoreNotDecor initiative and helps consumers avoid unsafe storage trends that are popular and prevalent on social media platforms.A consumer survey recently released by ACI (conducted by Wakefield Research) found that social media impacts 52% of American’s…
The ACI Communications Team is a finalist for PR Team of the Year ACI’s Packets Up! initiative is a finalist in two categories The American Cleaning Institute (ACI) is a finalist in three 2025 PR Daily Awards categories. The ACI Communications Team is recognized as a finalist for PR Team of the Year. ACI’s Packets Up! campaign is honored as a finalist in both the Influencer Campaign and Public Health or Safety Campaign categories.The ACI Communications…