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What is Norovirus?According to the U.S. Centers for Disease Control & Prevention (CDC), norovirus is a highly contagious virus that causes vomiting and diarrhea. It is easily spread through direct contact with an infected person, consuming contaminated food or water, or touching contaminated surfaces and the virus can survive on those surfaces for days or weeks. Norovirus outbreaks are common and can affect people of all ages. Public health experts closely monitor…
ACI Unveils Video Showcasing Liquid Laundry Packet Safe Storage“Store Not Décor” Campaign Aims to Prevent Accidental Poisonings in ChildrenA new video released by the American Cleaning Institute (ACI) showcases the #StoreNotDecor initiative and helps consumers avoid unsafe storage trends that are popular and prevalent on social media platforms.A consumer survey recently released by ACI (conducted by Wakefield Research) found that social media impacts 52% of…
What Are Laundry Pods and Dishwasher Pods?Laundry pods and dishwasher pods (also known as liquid detergent packets, packs, tabs or capsules) are a breakthrough in effective, easy cleaning. Backed by decades of scientific research and cutting-edge technology, these all-in-one pods contain a precise combination of key cleaning ingredients to deliver an effortless, reliable wash to your clothing or dishes, every time. …
This National Safety Month, ACI Warns Against Social Media Trends That Prioritize Aesthetics Over Safe StorageIn recognition of National Safety Month, ACI is reinforcing its #StoreNotDecor initiative to help families recognize and avoid unsafe storage trends that are popular and prevalent on social media platforms. According to ACI’s recent survey conducted by Wakefield Research, more than one in three (35%) of adults admit to keeping liquid…
Cleaning for HealthQ. How important do you think cleaning and hygiene are for public health and the health of your community?68% Very important29% Somewhat important3% Not importantQ. How do you feel about this statement: Cleaning has a positive impact on my physical health.52% Strongly agree39% Somewhat agree7% Somewhat disagree2% Strongly disagreeQ. How do you feel about this statement:…
This Baby Safety Month, ACI Is Helping Parents Picture Pinterest-Worthy Safe Storage SolutionsMore than 50% of Americans say they plan to, would consider or already store laundry products in decorative jars or clear containersDuring Baby Safety Month, the American Cleaning Institute (ACI) is challenging popular social media trends by offering parents and caregivers laundry room guidance and inspiration that prioritizes the safety of young…
41% of Survey Respondents Wash Their Clothes in Hot Water Instead of Cold Despite it Costing an Extra $200 Each YearApril 15 is not just Tax Day, but it’s also National Laundry Day. It is the perfect opportunity to reflect on our laundry habits, especially since 80% of Americans prefer cleaning to doing their taxes, according to the American Cleaning Institute.Why is laundry important? In our…
Did you know that there are different levels of cleaning? Not just routine cleaning versus the less frequent deep cleaning that often gets done in the spring, but different levels within routine cleaning that you may choose depending on the needs of your family and friends or if someone in the home is sick. Learn the Levels of Clean and use them, along with the Levels of Laundry, to make the best cleaning choices for the health and well-being of you and your…
ACI’s Class of Clean and Packets Up! influencer campaigns won Platinum recognitionsACI’s Store Not Décor PSA received Gold recognitionThe American Cleaning Institute (ACI) is the recipient of three 2025 MarCom Awards, which recognize excellence in marketing and communications.ACI’s Class of Clean and Packets Up! initiatives both received Platinum Awards in the Influencer Content category. ACI’s Store Not Décor PSA video received a Gold Award in the Video Ad category.ACI’s Class of Clean toolkit…
New research shows more than half of Americans (52%) prioritize safety when it comes to storing cleaning productsIn the same survey, more than 50% of Americans say they plan to, would consider or already store laundry products in decorative jars or clear containersImportant reminders ahead of National Poison Prevention WeekAmericans are conflicted when it comes to storing their cleaning products. New research from the American…