The American Cleaning Institute (ACI)

Michael Tinati

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Michael Tinati, USDA BioPreferred
Marketing and Communications Strategist

With people and businesses increasingly looking to move away from using fossil fuels, BioPreferred promotes biobased alternatives. Managed by the US Department of Agriculture, the BioPreferred program helps to increase the use of renewable agricultural resources and reduce reliance on petroleum. USDA estimates over 40,000 biobased products are available in the United States. Within ACI's membership, 12 chemical suppliers make bio-preferred ingredients, and 14 formulators have bio-preferred cleaning products available

What is the USDA BioPreferred Program?

The BioPreferred® Program, managed by the U.S. Department of Agriculture (USDA), was created by a statute and reauthorized in the 2018 Farm Bill, which shapes federal food and agricultural policy. The BioPreferred Program works to increase the development, use, and purchase of biobased products through a federal procurement program and a voluntary certification and labeling program. From the farm gate through the manufacturing process, the growing market for biobased products increases the use of agricultural resources and creates jobs and economic growth throughout rural America.

The BioPreferred Program has identified approximately 15,000 biobased products; and certified more than 3,500 as meeting minimum levels of biobased content and being eligible to display the USDA Certified Biobased Product label.


Bio:

Michael Tinati is a marketing and communications strategist who has helped both private and public sector organizations launch and market innovative products for the past 35 years.  He is currently engaged with the USDA BioPreferred®Program and assisting it with its communication and outreach efforts.   The BioPreferred Program (www.biopreferred.gov/BioPreferred) is responsible for the increase in use of biobased products…from personal care products to sustainable cleaning supplies.  The Program's goal is to increase the development, purchase, and use of biobased products in order to reduce our nation's reliance on petroleum, increase the use of renewable agricultural resources, and contributes to reducing adverse environmental and health impacts.

Michael is a communication specialist with DAI solutions, an Alexandria-based management consulting firm.