In 2019, a consumer research study (done by ACI’s Future Leaders) looked into the ingredient function disclosure component of California's Cleaning Product Right to Know Act. Here is a sampling of what consumers had to say:
"This promotes a transparency that has not been there before."
"I’d like to see all industries move in this direction."
"I LOVE having the function. I do nothing but explain things to people, using a lot of language people don’t understand. Like, we use this but it’s for that. That would make me buy it even faster."
"I like that they’re willing to go that extra step to explain a little about what each of these ingredients are as far as what that ingredient is used for."
"In general, knowledge is power. I like that they lay it out and they trust the consumers more… Lay it on the line and let me decide for myself."
"As long as the product does not change what it does with the new label, then the information is ‘nice to have’ but not a requirement."
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