Search:
News Masthead
 

EMAIL ALERTS


 

2010 National Spring Cleaning Survey Findings

The following question was asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.

Do you regularly engage in spring cleaning?

Results:

  • Yes (60%)
    • 54% of men reported regular spring cleaning (261)
    • 65% of women reported regular spring cleaning (334)
  • No (40%)
    • 46% of men reported not regularly spring cleaning (222)
    • 35% of women reported not regularly cleaning (180)

Insights:

  • Spring cleaning remains a popular activity with 60% of the population participating; however, numbers of reported annual spring cleaners dropping from 68% in 2009. Significantly more women (65%) are regular spring cleaners, as compared to just over half (54%) of men.

The following questions were asked of those who indicated they plan to spring clean this year (595 American adults – 261 men and 334 women).

How long does spring cleaning typically take you to complete?

Results:

  • Within 1 week (65%)
    • 1 day (13%)
    • 1 weekend (31%)
    • 1 week (20%)
  • Longer than 1 week (34%)
    • 2 weekends (12%)
    • 2 to 3 weeks (12%)
    • 1 month or more (11%)

Insights:

  • Males’ spring cleaning rituals are generally completed in less time than females’ activities. 70% of men’s spring cleaning is complete within a week. Women, on the other hand, take more time, with only 60% of women finishing within a week. 16% of women take 2 to 3 weeks to spring clean.

Which of the following is your primary reason for spring cleaning?

Results:

  • To remove clutter (36%)
  • To give your house the thorough cleaning it needs (27%)
  • To remove asthma or allergy triggers (21%)
  • To prevent the spread of illness (6%)

Insights:

  • Top reasons address the ABCs of spring cleaning: allergens, bacteria and clutter.

Back to Spring Cleaning News Release