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The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent.
How concerned are you about the spread of H1N1 flu virus?
Results:
65% are very or somewhat concerned
35% are not very or not at all concerned
Additional Insights:
Overall, more…
The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.
What changes have you made, if any, in your cleaning or laundry routines in the past year?
Results:
Wash laundry in cold water more frequently (58…
Martha Chapin
The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning? Every year (72%) – up 10% from 2012 Every…
The following question was asked of 1,000 adults (447 men and 553 women). The independent consumer research study was completed online by Echo Research February 29-March 4, 2012, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
How often, if at all, do you or someone in your household engage in spring cleaning?
Every year (62%)
Every other year (8%)
Every few years (7%)
Less often than…
The following questions were asked of 1,015 Generation Y adults (501 men and 514 women ages 18-29). The independent consumer research study was completed by Echo Research March 2-6, 2011, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent.
Which of the following best describes your current living arrangements?
Live with at least one other person (76%)
Spouse or significant other (28%)
Parents…
Brian Sansoni
Henkel, Novozymes Executives Elected to American Cleaning Institute Board of Directors
Eric Schwartz
Cynthia Bryant
WASHINGTON, D.C., November 18, 2011 – The American Cleaning Institute® (ACI) Board of Directors welcomed executives from Henkel Consumer Goods Inc. and Novozymes as its newest members of ACI’s governing body.
Eric…