The American Cleaning Institute (ACI)

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The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of the American Cleaning Institute (formerly the Soap and Detergent Association), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent. What changes have you made, if any, in your cleaning or laundry routines in the past year? Results: Wash laundry in cold water more…
December 6, 2018
Brian Sansoni Henkel, Novozymes Executives Elected to American Cleaning Institute Board of Directors Eric Schwartz   Cynthia Bryant WASHINGTON, D.C., November 18, 2011 – The American Cleaning Institute® (ACI) Board of Directors welcomed executives from Henkel Consumer Goods Inc. and Novozymes as its newest members of ACI’s governing body. Eric Schwartz (pictured top), General Manager, Laundry & Home Care, Henkel…
February 4, 2019
Martha Chapin The following question was asked of 1,777 adults 18+ (664 men and 1,113 women). The independent consumer research study was completed online by Echo Research February 27-March 3, 2013, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 2.5 percent.How often, if at all, do you or someone in your household engage in spring cleaning?Every year (72%) – up 10% from 2012 Every…
December 6, 2018
The following questions were asked of 1,015 Generation Y adults (501 men and 514 women ages 18-29). The independent consumer research study was completed by Echo Research March 2-6, 2011, on behalf of the American Cleaning Institute (ACI). The survey has a margin of error of plus or minus 3.1 percent. Which of the following best describes your current living arrangements? Live with at least one other person (76%) Spouse or significant other (28%) Parents (19%) Roommates –…
December 6, 2018