News Masthead



2010 Cleaning Product Safety Survey Findings

The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, 2010, on behalf of The Soap and Detergent Association (SDA) by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.

How safe do you believe the cleaning products you buy are when used as directed?


  • Very safe (24%)
  • Safe (64%)
  • Not very safe (8%)
  • Not safe at all (2%)

How often do you read a cleaning product ingredient label?


  • Never (20%)
  • At least once (80%)
  • Always (8%)
  • Most of the time (10%)
  • Sometimes (23%)
  • Just the first time used (39%)


  • Twice as many women (10%) vs. men (5%) always read cleaning product ingredient labels.

Have you ever visited the website of a company and/or a cleaning product to seek more information about a product?


  • Yes (22%)
  • No (78%)


  • Men and women reported the same incidence of visiting a website for information.

Back to survey news release