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CleaningMatters logo sm September/October 2011

Better Living for Consumers: An Update from the Cleaning-Products Industry

NEAFCS Pre-Conference Workshop

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The mission of the Cooperative Extension Service is to provide people with practical, research-based knowledge and programs to improve their quality of life. The base programs of the Cooperative Extension Service are agriculture and natural resources, consumer and family issues, youth development, and community economic development. To find your nearest Cooperative Extension office, go to

We are living in very historic times, and individuals and families are asking, Is there a new normal? Change is happening at an unprecedented rate, and consumers are turning to National Extension Association of Family and Consumer Sciences (NEAFCS) members to learn more about cleaning products, product seals, ingredients, sustainability practices and the safe use of products in homes, schools and at work. Keeping homes clean and safe is an everyday part of life for many people. Improving lives and better living is the mission that connects American Cleaning Institute® (ACI) and Cooperative Extension. This session will convene experts from the industry and the American Cleaning Institute to share trends, insights and practical, accurate information to support the work that Extension professionals are doing. Participants will receive free resources.

This workshop will be on Monday, September 26, 2011, from 8:00 a.m. to 12:30 p.m. Presenters will include Nancy Bock, Vice President, Consumer Education, American Cleaning Institute, and cleaning industry experts from Seventh Generation and Procter & Gamble.


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