Green Products and Marketing
ACI has been involved with Green Marketing since the term came into prominence in the late 1980’s. From that time on, ACI has provided its expertise to federal, state, and third-party efforts into describing, standardizing and regulating what is considered an environmentally preferable program (EPP), beneficial, or safe.
ACI supports the hazard and exposure based risk assessment as the key principle of safety assessments of cleaning and detergent products and ingredients. This approach has been the foundation of ACI’s scientific work for decades. ACI does not support ingredient or product assessments and ranking schemes that would in one way or another compromise this underlying principle.
As such, ACI will support the development of EPP schemes and standards at the local, national, or Federal levels as long as they are in line with the above mentioned principle and the earlier declared ACI Cleaning Products Management Statement, EPA criteria and definitions of EPP that comply with this principle, and FTC guidelines for environmental marketing claims.