The Federal Trade Commission is currently reviewing its Guidelines for Environmental Marketing Claims (“Guides”), which were originally published in 1992. ACI supports the Guides’ goal of reducing areas of uncertainty for advertisers, providing consumers with more consistent messages, and advancing the case for environmental stewardship. As part of the FTC’s current review, ACI has provided input on areas of the Guides that should be updated and new environmental marketing claims that should be addressed in furtherance of those goals.

Comments

December 9, 2010: ACI comments to Federal Trade Commission, Proposed Revisions to Green Guides

August 15, 2008: Regarding Green Building and Textiles Workshop – Comment, Project No. P084203

May 19, 2008: Regarding FTC Green Packaging Workshop  – Comment, Project No. P084200

February 11, 2008: Regarding FTC Green Guides Regulatory Review, 16 CFR part 260  – Comment, Project No. P954501

Links

FTC’s site featuring information about the review: http://www.ftc.gov/bcp/edu/microsites/energy/about_guides.shtml