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H1N1 Survey Summary

The following questions were asked of 888 American adults (446 men and 442 women). The independent consumer research study was completed August 6-9, 2009, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.4 percent.

How concerned are you about the spread of H1N1 flu virus?

Results:

  • 65% are very or somewhat concerned
  • 35% are not very or not at all concerned

Additional Insights:

  • Overall, more women than men are concerned about the H1N1 virus (72% vs. 57%).

In what way has the H1N1 virus changed your hygiene habits?

Results:

  • It has not changed my habits (68%)
  • Clean your hands more (8%)
  • Clean surfaces more (4%)
  • Clean hands AND surfaces more (19%)

Additional Insights:

  • Two-thirds of Americans express concern over H1N1. Yet 68% of those surveyed have not changed their hygiene habits due to the threat of H1N1.

How believable is it that you can avoid the spread of H1N1 flu virus by implementing steps such as good hygiene?

Results:

  • 93% say it is believable that good hygiene can prevent the spread of H1N1.
  • 7% say it is not believable that good hygiene can prevent the spread of H1N1.

Additional Insights:

  • While it is widely believable that good hygiene can prevent the spread of H1N1, 68% have not changed hygiene habits (above).