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2010 Cleaning Product Safety Survey Findings

The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, 2010, on behalf of The Soap and Detergent Association (SDA) by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.

How safe do you believe the cleaning products you buy are when used as directed?

Results:

  • Very safe (24%)
  • Safe (64%)
  • Not very safe (8%)
  • Not safe at all (2%)

How often do you read a cleaning product ingredient label?

Results:

  • Never (20%)
  • At least once (80%)
  • Always (8%)
  • Most of the time (10%)
  • Sometimes (23%)
  • Just the first time used (39%)

Insight:

  • Twice as many women (10%) vs. men (5%) always read cleaning product ingredient labels.

Have you ever visited the website of a company and/or a cleaning product to seek more information about a product?

Results:

  • Yes (22%)
  • No (78%)

Insight:

  • Men and women reported the same incidence of visiting a website for information.

Back to survey news release