The following questions were asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, 2010, on behalf of The Soap and Detergent Association (SDA) by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.

How safe do you believe the cleaning products you buy are when used as directed?

Results:

• Very safe (24%)
• Safe (64%)
• Not very safe (8%)
• Not safe at all (2%)

How often do you read a cleaning product ingredient label?

Results:

• Never (20%)
• At least once (80%)
• Always (8%)
• Most of the time (10%)
• Sometimes (23%)
• Just the first time used (39%)

Insight:

• Twice as many women (10%) vs. men (5%) always read cleaning product ingredient labels.

Have you ever visited the website of a company and/or a cleaning product to seek more information about a product?

Results:

• Yes (22%)
• No (78%)

Insight:

• Men and women reported the same incidence of visiting a website for information.

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