2014 Consumer Research
The American Cleaning Institute® (ACI), a nonprofit organization representing producers of household cleaning products, conducted a survey as part of our ongoing efforts to keep children safe from accidental exposures to liquid laundry packets through our KEY Pledge safety education campaign. The national survey conducted of 1,000 parents and caregivers with young children (ages 0-4), all of whom use liquid laundry packets (also referred to as as laundry pods or pacs), revealed that although many consumers depend on liquid laundry packets, general safety precautions around storage proved to be low.
According to the survey, approximately 70% of respondents store household cleaners such as dishwashing detergent and glass and toilet cleaners safely and securely, while only 34% report properly storing their liquid laundry packets in a cabinet or a cabinet with a lock. Moreover, 1 out of 6 people surveyed admitted to taking no safety precautions at all in regards to liquid laundry packet storage.
Additionally, while 60% disclosed they immediately put the packets away once brought into the home, more than 50% say they aren’t taking proper safety precautions, storing liquid laundry packets on the washing machine, dryer, counter and floor when not in use. 70% of those keep the product less than five feet from the ground, well within reach of young children.
According to additional research, during the first year liquid laundry packets were on the market, in 85% of the exposures reviewed, the packet was accessed from a visible location. Additionally, 1 in 3 people surveyed shared that their children can reach the single-load liquid laundry packets.* More specifically, storage or placement of liquid laundry packets when doing laundry is as follows: 40% on washing machine, 21% on dryer, 13% on open shelf, 12% on counter, 5% in closet, 3% in cabinet without locks and 6% other. Additionally, nearly half (49%) admitted to having children under the age of 4 years in the room with them while doing laundry.
Click the images below to enlarge the infographics and learn more about consumer's safety habits towards laundry packets. Additionally, to find out more information about the KEY Pledge campaign and for tips on how to keep your laundry room safe, visit keypledge.com.