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Welcome to the KEY Pledge Laundry Safety Campaign Digital Toolkit!

Hello!

Thank you for visiting the digital toolkit for the American Cleaning Institute’s (ACI) KEY Pledge Laundry Safety Campaign!

Single-load liquid laundry packets have become widely available over the past couple of years—millions of consumers have found these packets to be an easy and convenient way to get their laundry done efficiently and effectively. However, it’s important to remember these powerful packets contain highly concentrated detergent and require the same discipline as common household cleaning products when it comes to safely using, handling and storing.

According to the American Association of Poison Control Centers (AAPCC), in 2012, poison centers received reports of unintended 6,229 exposures to highly-concentrated packets of laundry detergent by children 5 and younger.

It is vital for parents and caregivers to keep single-load liquid laundry packets away from children to help prevent the risk of serious injury from ingestion or exposure to eyes.

Education is the KEY to injury prevention. Single-load liquid laundry packet accidents can be prevented making it all the more important for not only consumers, but also manufacturers, retailers, educators and non-profit organizations to join us in our KEY Pledge laundry safety campaign mission to ensure a safe laundry room and routine.

You can help by amplifying single-load liquid laundry packet safety messaging through this comprehensive digital toolkit. Created by the ACI, the toolkit provides you with access to valuable educational tools, all of which are downloadable and serviceable across many different online and offline communication channels. Through this toolkit, we are also offering our valued partners with usage guidelines, specifically where, when and how to use each asset to help further spread KEY Pledge laundry safety campaign awareness, education and engagement.


Click here to get started!